Project Gym
Design
Designed for 3 gym brands owned by the same company. Creative elements including printed collateral for in the clubs as well as digital marketing material for organic and paid channels, motion graphics and video editing.
Internal Signage
With COVID-19 causing so many businesses to change how they service their customers safely while remaining in business this gym chain was no exception. Complete audits were performed within the club and through researching Alberta Government guidelines a new signage system needed to be implemented in all 21 clubs-under a tight deadline. My role was to design the new messages while maintaining each company brand (4 brand styles). The tone was meant to display the new rules seriously but with a lighter delivery.
Website Design + Development
Designed and updated graphics for 4 brands (3 different websites). All websites managed from a WordPress Admin system.
DESIGN
Designed graphics to incorporate into web pages, large format and smaller depending on placement
Page Build + Template Creation
Take designed pages and implement into Worpdress website.
Maintenance
Design and maintain graphics that change out on a schedule
Social Media
Designed for various social media channels with a good understanding of the best sizes for organic and paid advertising for each.
Facebook, Instagram, LinkedIn, Google Ads, YouTube and Twitter.
Printed Marketing
With 21 clubs needing printed sales and marketing collateral there was no shortage of the types of printed items needed! Items included gift certificates, passes, contest ballots, guest registers (back up for digital system failure), out of service signs, referral pads and internal signage. When the company rebranded many of the printed items went digital reducing the amount of printing requirements and saving the company money.
Some finishes and products required:
Coroplast signs 24″x36″, 8.5×11 pads w/glue, (non) carbon copy paper items into pads, Soft touch aqueous coating on heavy stock cards (double sided)
