Using the same brand colours as the gym the fitness app used a different variation to create a style that was both brighter and refreshing. The mood at the time was uncertainty and the product was meant to deliver a fitness experience that incorporated the same classes and instructors online that people were missing in the gym. The app also featured new classes including meditation to help people with their mental health. Below are the original story series that was featured on social media to announce the app.

The above stories were animated into an ad promoted on social media (Instagram & Facebook).